Windows Phone boost as carriers "sick of taking orders from Apple"
News emerged yesterday that AT&T is planning a major new marketing assault, to widen its promotion of the Nokia Lumia 900. The carrier has already been hard at work in promoting the device, with its in-store sales staff being widely praised for their knowledgeable recommendations of the product, and those efforts seem to be paying off so far, with the company reporting that sales have so far exceed its expectations.
Meanwhile, AT&T’s arch-rival, Verizon Wireless, recently confirmed that it is working directly with Microsoft on Windows Phone 8, which will see the carrier stock multiple devices with the new mobile OS later this year. This is in stark contrast to the support that Verizon has so far given to Windows Phone – the operator continues to offer just a single model, the HTC Trophy, a first-generation Windows Phone that has now been on-sale for almost 18 months.
Casual observers might take this increasing show of affection towards Windows Phone by the operators to be a sign that the OS is finally getting the attention that it’s always deserved. But is there more to it than that?
