The Anti-Spam Cookbook
Source: Network Computing
Just about everyone but native Hawaiians and direct marketers hate spam. Hawaiians consider Spam--the canned luncheon meat--a staple in cooking, having developed a number of amazing recipes using it as the main ingredient . Marketers love the electronic form of spam because blitzing millions of recipients with an electronic promotion is much cheaper than sending an envelope or postcard to just a few thousand potential customers. Getting hundreds of spam messages a week is bad enough, but getting hundreds of spam messages intended for a different audience just adds insult to injury.
And the problem (the electronic one, at least) is only getting worse. Consumers will be inundated with 206 billion junk e-mailings in 2006, double the number received this year, research firm Jupiter estimates. Spam comprises nearly one in three corporate messages exchanged this year, with that number expected to climb to 39 percent by 2006, The Radicati Group estimates. Medium-size companies routinely get 20,000 spam messages per day, according to the Meta Group.
