Olympics

We've talked about how the Olympics are so focused on hiding any non-sponsor brand that they had officials in Beijing during the last Olympics tape over bathroom fixtures from non-sponsoring companies. And it was clear that this same sort of activity was set to continue this time around in London, including a specific law against "ambush marketing."

Cabinet Office minister Francis Maude has warned that the London 2012 Olympic Games "will not be immune" to cyber attacks.

However, it may depend on the type of cyber attack, as the CIO for the London Organising Committee for the Olympic Games (LOCOG) said last year that cyber criminals would find it "very hard" to launch a distributed denial of service (DDoS) attack on the Games' website.