Sorry, Apple. Turns Out Designers Don’t Use iPads
In between announcing a Hermès-branded Apple Watch and another incremental improvement to the iPhone during its big event in San Francisco this week, Apple snuck in an Adobe demo. It came during presentation of the iPad Pro, and showed some of the ways digital creators will be able to do even more with their tablet. Hint: it involves using software like Adobe’s new CC brainstorming tool.
That’s definitely a great way to use a 12.9-inch iPad, except for one thing: 64 percent of designers don’t brainstorm with software. They do it with pen and paper.