Apple’s mixed-reality headset is selling well, but it’s embroiled in a new mystery that’s proving tough to crack.
If you’ve spent any time in the tech-enthusiast corners of Instagram of TikTok over the past few weeks, you’ve seen the videos: so-called tech bros strolling through public spaces with confidence, donning Apple’s $3,500 Vision Pro headset on their faces while gesturing into the air.
Dive into the comments on those videos and you’ll see a consistent ratio: about 20 percent of the commenters herald this as the future, and the other 80 mock it with vehement derision. “I’ve never had as much desire to disconnect from reality as this guy does,” one reads.
The Vision Pro is the strangest product Apple has introduced in the time I've been covering the company. By now, it's well established that the headset is both impressively cutting-edge and ludicrously expensive.
You could certainly argue that its price means it’s only for Silicon Valley techno-optimists with too much money to burn or for developers looking to get in on the ground floor on the chance that this is the next gold rush for apps. But the platform will need more than those users to succeed.
The next year or two will be a turning point for people who bought into the last few generations of Intel Macs. AppleCare+ subscriptions will expire, batteries will begin to lose a noticeable amount of capacity, software updates and security fixes will gradually dry up, and normal wear and tear will slowly take its toll.
Over the past few days, there have been many conflicting rumors and reports, some from usually reliable sources, about Apple's plans for the next wave of iPad updates. But on close examination, the rumors may not be as contradictory as they seem.
You might change the color of your iPhone 15 simply by holding it.
In a support document Thursday, Apple indicated that fingerprints might “temporarily alter the color” of the titanium frame the company uses on the iPhone 15 Pro and iPhone 15 Pro Max, MacRumors reports. A number of social media posts called out the issue this week.
Apple is taking several steps to help developers prepare their apps for Apple's new Vision Pro platform next year, above and beyond the Vision Pro simulator that comes with the Xcode development environment. One of those steps is actual pre-release hardware in the form of the Apple Vision Pro developer kit (DK).
Whether we’re talking about the iPhone 14, the iPhone 14 Pro, or the iPhone 14 Pro Max, this year’s update focuses on the cameras.
Yes, the Pro models have always-on displays and an oh-so-very-Apple approach to replacing the controversial screen notch. But as nifty as those perks are, they shouldn’t be the reasons you buy these phones.
Today at its first indoor, in-person product launch event since the pandemic began, Apple announced the new iPhone 14 lineup.
The third and final new Apple Watch introduced at Apple's hardware-reveal event today is the company's first stab at a premium, trail-ready piece for your wrist: the Apple Watch Ultra.
