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Jessie Cross has been running a food and cooking blog from her home in Salem, Mass. for four years. She’s amassed quite the audience, pulling in 200,000 visitors every month. Her blog became so popular, she was given a deal to publish a cookbook: and that’s when the hackers hit. 

On April 15, when Cross’ book based on her TheHungryMouse blog was supposed to come out, she logged in to her WordPress account to do a slew of promotional posts. It’s something she had done a thousand times, but on that day, something went wrong.