It’s the End of Google Search As We Know It

Google Search is about to fundamentally change—for better or worse. To align with Alphabet-owned Google’s grand vision of artificial intelligence, and prompted by competition from AI upstarts like ChatGPT, the company’s core product is getting reorganized, more personalized, and much more summarized by AI.

At Google’s annual I/O developer conference in Mountain View, California, today, Liz Reid showed off these changes, setting her stamp early on in her tenure as the new head of all things Google search. (Reid has been at Google a mere 20 years, where she has worked on a variety of search products.) Her AI-soaked demo was part of a broader theme throughout Google’s keynote, led primarily by CEO Sundar Pichai: AI is now underpinning nearly every product at Google, and the company only plans to accelerate that shift.

“In the era of Gemini we think we can make a dramatic amount of improvements to search,” Reid said in an interview with WIRED ahead of the event, referring to the flagship generative AI model launched late last year. “People’s time is valuable, right? They deal with hard things. If you have an opportunity with technology to help people get answers to their questions, to take more of the work out of it, why wouldn’t we want to go after that?”