You May Have Forgotten Foursquare, but It Didn’t Forget You
It’s Thursday afternoon, and I’m on the eighth floor of a nondescript building in the Flatiron District, sitting across from Foursquare cofounder Dennis Crowley. He pulls out his phone to show me an unreleased, nameless game that he and his skunkworks-style team Foursquare Labs have been working on. Think Candyland, but instead of fantasy locations like Lollipop Woods, the game’s virtual board includes place categories associated with New York City neighborhoods. There’s a Midtown Bar, a Downtown Movie Theatre, Brooklyn Coffeeshop, Uptown Park, and so on.
As in Candyland, you move your game piece forward by drawing cards. But in Crowley’s version, the cards are the habits and locations of real people whose data has been turned into literal pawns in the game. Foursquare knows where they are in real time, because it powers many widely used apps, from Twitter and Uber to TripAdvisor and AccuWeather. These people aren’t playing Crowley’s game, but their real-world movements animate it: If one of them goes into a bar in midtown, for example, the person playing the game would get a Midtown Bar card.
