Apple Had Way Better Options Than Slowing Down Your iPhone
On Wednesday, Apple confirmed what many customers have long suspected: The company has been slowing the performance of older iPhones. Apple says it started the practice a year ago, to compensate for battery degradation, rather than push people to upgrade their smartphones faster. But even giving that benefit of the doubt, there are plenty of better ways Apple could have accomplished the same goal without betraying customer trust.
Earlier this week, John Poole, a developer at Geekbench, published a blog post indicating that a change in iOS is slowing down performance on older devices. According to Apple, factors like low charge, cold climates, and natural battery degradation can all affect the performance of its mobile devices, and the company confirmed that this policy was implemented last year to counteract these effects.
As much sense as that explanation may make, Apple could have made plenty of choices that would have benefited consumers instead of penalizing them. These same choices could have also saved the company from the public shaming it suffered this week.
