Facebook to reportedly develop facial recognition technology to help shops enhance customer service
Facebook is developing a facial recognition tool linked to cameras installed in high street shops that feed information to floor staff about customers based on their user profile.
A patent submitted by the company this month reveals that it is working on technology that will enable brands to target shoppers with specific products informed by their Facebook activity and facial expressions. The plans also give details of crowd-scanning technology that can identify emotions, which are relayed to managers and shop assistants. In theory it will be able to alert staff if a customer is unhappy or needs assistance.
