YouTube to begin broadcasting sport live

posted onJanuary 19, 2010
by hitbsecnews

YouTube is to start broadcasting live sport matches for the first time after agreeing a deal to show Indian Premier League cricket.

The Google-owned site is in talks with agencies regarding a sponsorship package for the coverage and will show 60 matches from the league.

This further moves YouTube into the arena of live coverage. Recent live streaming events broadcast on YouTube include a gig fom U2’s 360 tour from LA, achieving nearly 10m views. The site also broadcast the live premier of James Cameron’s Avatar, sponsored by electronics company LG.

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