Why choose a BlackBerry mobile phone?
Research In Motion spent the early years of their development focussing on the demands of the corporate business user, while continually refining their products and services, along with evolving them all. In the beginning, the rise of popularity within the BlackBerry society was purely down to the availability and access to email away from the computer.
Their enterprise server and ‘push' email technology addressed the needs of the modern business executive, who would prefer to check emails on the move. BlackBerry then attempted to simplify operations, making the handset more intuitive and easier to use.
BlackBerrys were once seen as a genuine advantage for big organisations, and the demand for them increased so that a company was not left behind and thus, the snowball effect continued. The devices were easily sold in business because of the instant messaging, but also their superior battery life and recharging speeds.
