Who's Mining Your Data?

Advances in computer hardware and software have greatly simplified data-collection tasks, so one result is the rapid accumulation of massive amounts of information. But, just having databases full of idle information is useless unless it?s able to be exploited in some way. What commonly happens is the data is collected, but the familiar, well-trodden solutions are still the most often used by the business analyst despite sitting on piles of alternatives. That?s probably where the retort for any well-documented yet still unresolved problem came from; the phrase itself, ?Drowning in data but starving for information? is a good example of something that is so familiar and overused, no alternatives are even attempted.