What Apple's Latest Acquisition Says About the Future of Apple TV
Apple just bought a small startup company you probably never heard of called Matcha.tv. Why is this important? Because it might, maybe, could possibly reveal what Apple sees as the future of Apple TV: a channel-less oasis where it doesn't matter what streaming service you watch your favorite TV show on as long as it's through Apple TV.
Matcha.tv was a video discovery tool that specialized in pointing users toward which streaming services had which shows. So if you were looking to watch Breaking Bad, Matcha.tv could point out that it's available to stream on Netflix, for purchase on iTunes, airing on AMC and so on. If you wanted to check out another show, it might point you towards Hulu or Amazon Video or your cable provider instead. Basically, with whatever movie or TV show you wanted to watch, Matcha would show you the streaming services and online stores you could watch them at.
