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Wearables: Are we handing more tools to Big Brother?

posted onJuly 15, 2014
by l33tdawg

Most of us would love a break on our health insurance. We would generally appreciate the convenience of seeing ads for things we're actually interested in buying, instead of irrelevant "clutter." A lot of us would like someone, or something, else keeping track of how effective our workouts are.

All that and more is available in a web-connected world. But those benefits come at a price -- personal information. In the case of health insurance, it means handing over some of the most intimate details of our lives, and lifestyles, in exchange for a couple hundred bucks a year.

But it is the kind of deal that, apparently, millions of us are willing to make. We have been carrying smartphones with GPS tracking abilities for nearly a decade now. We carry "loyalty" cards that allow retailers to track our purchases and sell or trade that information to data brokers.

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