Warner Bros. Chooses Blu-ray Over HD DVD
Hollywood studio Warner Bros. Entertainment on Friday said it would release its high-definition DVD titles exclusively in the Blu-ray disc format starting later this year, dealing a major blow to Toshiba and other supporters of the competing HD DVD format.
Warner Bros. chairman and chief executive Barry Meyer said dropping HD DVD was a "strategic decision focused on the long term and the most direct way to give consumers what they want." Warner Bros. was the only major studio releasing titles in both formats.
"The window of opportunity for high-definition DVD could be missed if format confusion continues to linger," Meyer said in a statement. "We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers."
