Virtual reality spreading in business world
The pillars glide by as you float through the courtyard of an ancient palace. Moments later, the world turns blue as you slip along the ocean floor and poke through the Earth's crust in search of oil.
The journeys take place in Room 278 at the Joshi Research Center, a data-crunching, virtual-reality hub where visitors are immersed in a dizzying array of computer-generated 3-D images.
Long a darling of the military, aviation and video-game industries, virtual reality is being embraced by more businesses as the falling cost of computer power makes it more affordable.
Manufacturers of farm equipment, car seats, mufflers and other products have joined automakers and aircraft manufacturers in using the technology to speed up and improve product design, train workers and configure factories and stores.