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Video game industry finally sees a rebound

posted onApril 15, 2010
by hitbsecnews

For the first time in months, video game industry executives can exhale.

That's because, according to industry analyst The NPD Group, the video games business as a whole saw a 6 percent year-over-year increase in March, and turned in the third-best nonholiday period month on record. Industry sales had been down 14 percent and 13 percent, year-over-year, in February and January, respectively.

But not all the news was good. While revenues for video game software and accessories were up significantly in March, hardware revenues took a hit. For the month, the industry posted total sales of $1.52 billion, up 6 percent from $1.44 billion. On the software side, sales were $875.3 million, up 10 percent from $795 million a year earlier. But hardware sales came in at just $440.5 million, down 4 percent from $457.1 million in March, 2009.

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