Ultrabook: Intel's $300 million plan to beat Apple at its own game
My desktop isn't the only computer I plan to replace in the next few months. I need a new laptop too, and my goal is simple: to find a 13" MacBook Air that isn't made by Apple.
It turns out that I'm not the only one wanting this mythical non-Apple MacBook Air. Intel wants them too—it calls them Ultrabooks. The chip company has been kicking the Ultrabook idea around for a few months now, and it has grand ambitions: by the end of next year, it wants 40 percent of PC laptops to be Ultrabooks.
Ultrabooks are ultralight PCs, like the MacBook Air, no more than 0.8" thick, like the MacBook Air, with Intel processors, like the MacBook Air, metal cases for superior heat dissipation, like the MacBook Air, SSD storage, like the MacBook Air, long battery life and even longer standby time, like the MacBook Air, and affordable, like the MacBook Air. Oh, and they should boot in 7 seconds or less (which at a pinch, the MacBook Air can probably pull off, too). Is the MacBook Air actually an Ultrabook? Intel told us that that's up to Apple—the MacBook Air is an Ultrabook in all but name.
