Uber goes free in Seoul as pressure from city government mounts
Ride-sharing service Uber is once again offering customers in Seoul a free ride.
Announced Wednesday, the move is the latest attempt by the company -- which provides a car-hailing app that connects riders and drivers -- to offer its service in a city that's proved unwilling to budge on allowing Uber to operate legally.
Uber's service is available in about 270 cities worldwide, but some cities have proved unwilling to accept it. In tandem with taxi consortiums that see the service as a threat, they say Uber is operating a taxi service and that its offering should be appropriately regulated. Uber argues it's a technology company that simply serves as a kind of electronic middleman between drivers and passengers.
