Twitter Has a New App, But This One’s Just for Coders
For the just the second time in its history, Twitter has built a new smartphone app.
Sure, Twitter offers apps like Vine and Periscope. But it bought those. The company’s new app is the first Twitter has built from scratch since, well, the Twitter app itself. That’s a big deal—but, as it turns out, only if you speak code.
Reaching software developers these days is as important for Twitter as getting more millennials to trade micro-messages and six-second videos and real-time video streams. As the company has struggled to expand its reach under pressure from Wall Street investors, offering more tools for coders gives Twitter a way to pull outside apps into Twitter’s orbit.