Triple-play - the future of broadband?
UK broadband comparison site Top 10 Broadband has released new analysis it claims shows a shift toward triple-play packages away from standalone broadband providers.
The company says it is observing a major consumer shift in favour of all-in-one packages that combine digital TV, home phone, or mobile, and broadband packages. The company monitors broadband sales closely through specialist tracking on its website. It assesses in excess of 100,000 site users each month, and today confirmed that over 80 per cent of new broadband sign-ups/sales through the website are favouring all-in-one multi-service broadband deals.
That's significantly higher than in January this year, when sales of such packages accounted for 67 per cent of sign-ups.
