Traffic monitoring by ISPs should be curbed
Internet service providers should ask surfers' permission before using their traffic data for advertising purposes, according to the Center for Democracy & Technology (CDT).
The US pressure group said that consumers should be able to say no to having their web traffic analysed to target specific adverts.
The comments were made as the Network Advertising Initiative updates its self-regulatory code of conduct for online behavioural advertising, taking into account input from outside organisations.
