TalkTalk drops web tracking technology

posted onJuly 8, 2009
by hitbsecnews

INTERNET tracking technology company Phorm yesterday announced that TalkTalk broadband had pulled the plug on its agreement with the firm.

The statement came just days after Phorm's shares tumbled 40 per cent when BT said it had no immediate plans to use the firm's controversial software, which collects information on individual's web use for advertising.

Shares in Phorm slumped a further 25 per cent yesterday following its announcement that TalkTalk ended its arrangements with the firm. TalkTalk recently grew to be the second biggest broadband provider in the UK behind BT, with about 4.25 million subscribers, following a deal to buy the UK operations of Italian firm Tiscali.

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