Swedish Startup Offering Image-Based Search
Swedish startup Polar Rose says it can search images on the Web to find pictures of people, delivering better results than today's text-based search engines.
Polar Rose, which has received $5.1 million in funding from Nordic Venture Partners, plans to make its technology available next year as a plug-in for Internet Explorer and Firefox Web browsers. The company also intends to offer online social networks, photo-sharing sites, and other large Web sites royalty-free application programming interfaces to embed the Polar Rose service.
Image search on the Web is largely dependent on looking for keywords within tags or text surrounding a photo. Polar Rose claims that its combination of technology and user intelligence enables it to find people within images without having to depend on text indicators.
