Survey shows Steve Jobs's absence not deterring Apple's customers
Steve Jobs' resignation as CEO of Apple will have only a small impact on the company's sales, a new study by ChangeWave Research has found.
According to the research firm, which surveyed 2,297 consumers between September 6 and September 12, just 4 percent of respondents said that they would be "less likely" to buy Apple products in the future, now that Jobs is no longer CEO at Apple. A whopping 89 percent of respondents, on the other hand, say that Jobs' resignation will have "no effect" on their purchasing plans.
The 4 percent figure is the lowest it has been since Jobs took his first leave of absence, and substantially lower than the high mark set in 2008. At that time, according to ChangeWave Research, 18 percent of respondents said that they would be less likely to buy Apple products if Jobs had stepped down at that point. In February of this year, that figure stood at 7 percent.
