Steve Jobs and Apple pulling out of MacWorld
Apple is pulling out of the Macworld trade show, the company announced today.
After next month's Macworld event, the iPod maker will no longer participate in the confab that was designed solely to showcase products from Apple and its partners. The company also announced that CEO Steve Jobs will not be giving his annual keynote. Instead, his place will be taken by Phil Schiller, Apple's senior vice president of Worldwide Product Marketing.
Trade shows are no longer as important as they once were for communicating with customers, the company argued in a press release, noting that in recent years Apple has scaled back its presence at other trade shows, such as the National Association of Broadcasters and Macworld Tokyo. Between its retail stores and its online site, Apple is able to reach 100 million people, the company said.
