'Secrets' of iPhone App Usage

posted onFebruary 21, 2009
by hitbsecnews

The results are in. Analytics software firm Pinch Media has released perhaps the most detailed stats on iPhone application usage to date based on over 30 million downloads its tracked.

For iPhone developers, the results are clear: Paid apps have an immediate payback, while the ad-supported model takes longer and generally relies on repeat users.

"I used to be much more enthusiastic about ads than I am today," said Greg Yardley, Co-founder and CEO of Pinch Media. He said the aggregated data is based on "a few hundred" iPhone applications that Pinch Media's analytics installed.

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