RSA Updates Adaptive Authentication Solution For Advanced Threats
RSA, the security division of EMC (NYSE:EMC), has announced major updates to its Adaptive Authentication, which are aimed at striking a more effective balance against advanced threats while at the same time preserving ease-of-use.
New malware such as Zeus, Citadel and the recently discovered Gozi Prinimalka Trojan, have continued to change the landscape of IT security by posing a higher level of threat that is typically mitigated by more complex security responses.
"Adaptive Authentication is a fraud mitigation and risk-based authentication platform designed for identity protection and verification to prevent account take-over," said Amy Blackshaw, senior product marketing manager of RSA's Identity and Data Protection Group. "It's all about protecting our customers' brands and their customers against fraudulent activities. It is transparent for the majority of users who interact with it because it authenticates based on multiple factors, including your behavior profile, your device profile and known fraudulent entities."
