A Rose by Any Other Name: Intel's New Chip Labels
Intel plans to institute a new labeling system for its PC chips, focusing on overall performance rather than clock speed, according to industry sources.
The new naming system, not yet confirmed by Intel, marks a shift in a long-standing Intel strategy of touting the speed of its processors as their chief identifier. The chipmaker spent a vast sum informing consumers about its processors' clock rates, pointing to its industry-leading clock speeds as proof of its technical superiority.
