RIM renames BBX as BlackBerry 10 after trademark dispute
Research In Motion has rebranded its next generation mobile platform as BlackBerry 10, after its use of the BBX brand ran into a trademark dispute in the U.S.
RIM said in a statement on Wednesday that it had announced at its DevCon Asia conference in Singapore a new brand name for its next generation mobile platform for smartphones and tablets, which will bring the best of the BlackBerry and QNX platforms to customers and partners.
"The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM's device branding," RIM said. On Tuesday, RIM was barred by a court in the U.S. from using the BBX name at the Singapore conference, after a software company, Basis International filed for a temporary restraining order.
