Paranoia grows over Google's power
Most people missed the announcement about how Google wants to burrow inside your brain and capture your most intimate thoughts. That's because it never happened.
But Google, the world leader in Web search services, is the focus of mounting paranoia over the scope of its powers as it expands into new advertising formats from online video to radio and TV, while creating dozens of new Internet services.
True, the Silicon Valley company has millions of people telling it daily what's apparently on their minds via simple Web searches, generating mountains of information about consumer behavior.
The company uses this information to make money by selling advertisements, but people who are used to browsing anonymously around stores or channel-hopping on TV find it unnerving to realise that in a digital world, their every move is recorded.
