Paramount goes 'There' with film clips
Paramount Pictures' film vault is opening up in the virtual world.
Thousands of video clips from Paramount's movie library -- ranging from "Footloose" to "Clueless" -- will be available inside the virtual 3-D online worlds of There.com and vMTV, Paramount Digital Entertainment and Makena Technologies Inc. announced Wednesday.
"Consumers today are not interested in a passive experience online," Paramount senior vice president of entertainment Derek Broes told The Associated Press. "Even when they are just watching a piece of entertainment, they're commenting on it or looking at it with a friend. They're very actively involved."
There.com and vMTV members will be able to express themselves with seconds-long video clips of movie one liners -- say, Danny Zucko's "Be cool, huh?" from "Grease" -- with the service called VooZoo.
