OpenDNS and Google working with CDNs on DNS speedup
A group of DNS providers and content delivery network (CDN) companies have devised a new extension to the DNS protocol that that aims to more effectively direct users to the closest CDN endpoint. Google, OpenDNS, BitGravity, EdgeCast, and CDNetworks are among the companies participating in the initiative, which they are calling The Global Internet Speedup.
The new DNS protocol extension, which is documented in an IETF draft, specifies a means for including part of the user's IP address in DNS requests so that the nameserver can more accurately pinpoint the destination that is topologically closest to the user. Ensuring that traffic is directed to CDN endpoints that are close to the user could potentially reduce latency and congestion for high-impact network services like video streaming.