Nvidia Actually Listens To Its Customers, Will Again Let Them Use The Expensive Hardware They Own As They See Fit
Graphics card powerhouse Nvidia hasn't been having very much fun lately. First, the company took an Internet wide beating from gamers after selling a 4 GB graphics card (the GTX 970) that wasn't really a 4 GB graphics card, resulting in the $300+ purchase choking on high-end resolutions (or when using, say, Oculus Rift). After months of complaints and a false advertising suit, the company finally took to its official blog to acknowledge that the company "failed to communicate" its graphics card's limitations to the marketing department and "externally to reviewers at launch." Yeah, whoops a daisy.
Perhaps a bigger deal was Nvidia's December decision to roll out mobile graphics card drivers that prevented paying customers from overclocking the cards they own. The ability for consumers to do as they see fit with their own hardware, Nvidia claimed at the time, was a bug in the company's driver software that needed to be removed for the safety of the consumer (read: Nvidia got tired of processing returns and calls from idiots who didn't understand things pushed to work harder get hotter than ever when in confined spaces).
