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Nike may unveil new FuelBand at mid-October media event with advanced biometrics, iOS support

posted onOctober 4, 2013
by l33tdawg

Athletic shoe and apparel giant Nike has begun sending invitations to the media for a mid-October event, dubbed the "NikeFuel Forum," where the company will outline the future of its NikeFuel activity tracking initiative, reports CNET. Rumored to make an appearance at the event is a new version of its FuelBand fitness tracker.

The wearable health tracker is ripe for a hardware upgrade, as Nike has has yet to issue a refresh since the original FuelBand debuted in January 2012. According to a report from Gear Live, the so-called "FuelBand 2" will incorporate a heart rate monitor, more responsive LEDs, and Bluetooth low energy support for syncing to iOS devices.

Nike and Apple have a long history of collaboration, with Nike+ integration included in the iPod and iPhone, while the FuelBand's companion apps remain iOS-exclusive. Apple CEO Tim Cook praised the FuelBand at the D11 conference in May, saying the Beaverton-based company did a "great job" on the product. Cook also revealed that he is a regular user of the device.

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