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Nike FuelBand -- out of gas already?

posted onApril 11, 2014
by l33tdawg

L33tdawg: Considering I've had my Fuelband replaced I think 4 times already and the fact that Nike still hasn't fixed a DGAPING XSS vuln for 2 years, I would say it's time to look for something else... 

Will your Nike FuelBand soon be a collector's item?

Nike, which expanded its focus from sportswear to technology with its wrist-worn FuelBand fitness tracker two years ago, has held serious discussions about exiting the market for wearable hardware, a person familiar with the matter told CNET. Nike currently sells its flagship device, the Nike+ FuelBand SE, for $150 alongside its Nike+ sports watch for $140. Nike has never disclosed sales figures for the devices.

However, the nascent fitness tracker market was estimated to be worth just $330 million in 2013, with competitors -- from Fitbit and Jawbone to Withings and Garmin -- all scrambling for a slice of that pie. The FuelBand accounted for 10 percent of sales of all wearable fitness trackers from brick-and-mortar stores and large online retailers last year, according to The NPD Group.

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