The New Windows 8 Logo Arrives, Trailed By Pirates And Haters

Last week, the new Windows 8 logo leaked online. Meanwhile, the logo’s designer, Paula Scher at Pentagram, could only sigh. The dimensions were off, and it wasn’t even in the right color. Her work for one of the world’s largest brands was already being skewered, but it wasn’t even the right work.

“Someone took a picture of a logo or made a stamping,” Scher tells us. “Some Chinese website leaked it. They put up the wrong form, wrong type size, etc.”  Not expecting to make the logo announcement until the February 26, Pentagram rushed to assemble their full vision, coupled with the proper logo.

Much like the updated vision for the Science Channel, Microsoft’s new logo wasn’t built solely for stagnant publishing, but to be dynamic across electronic mediums. “Things we got rid of are things that people in the tech industry think it needs to have--gradient color and gee-whiz sparkle,” laments Scher. “That’s in our animation. But you can’t really give a design lecture in a Chinese website leak.”