New software tells you what you like

posted onJuly 11, 2003
by hitbsecnews

Source: CNN

Coldplay, my favorite band, is performing on a Saturday Night Live rerun tonight, but I wouldn't have known about it had I not gotten an e-mail this morning.

The message came from something on AOL called MyBestBets, which is powered by a startup called ChoiceStream. Its technology could signal the future of how we find, pick, and learn about what entertains us.

Sorting our way through proliferating entertainment options is a growing challenge. Bruce Springsteen sang about "57 channels and nothin' on" back in 1992. Now the average American household gets about 100 channels of TV and often has access to hundreds more video-on-demand movies and shows.

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