Music fans back legal downloads
Music pirates can be deterred by warnings from their internet service provider (ISP), suggests a survey. Almost 75% of music pirates would stop if told to by their ISP, the survey of 1500 UK consumers found.
The research looked at the digital habits of consumers and found that the abundance of online music services was convincing many to go straight. Just over half of those questioned said they got music from legal subscription sites, or those supported by ads.
Conducted by Entertainment Media Research (EMR) the survey aimed to find out what kinds of digital media consumers like and also how media sellers can make it more palatable. The research revealed the effect of the campaign against persistent pirates conducted by the music industry.
