Mobile Web Users Want Speed, Security, Personalized Experiences
Eight out of 10 countries said that speed was the most important factor for their mobile web experience, according to a survey by Netbiscuits.
Speed was the most important factor for consumers’ mobile Web experience in eight out of 10 countries surveyed by software solutions specialist Netbiscuits. The latest data, extracted from the the company’s People’s Web Report and featuring responses from 5,000 consumers, found that the starkest differences in mobile usage were between developed and emerging markets.
Emerging markets such as China and Brazil spend more time using their mobile devices for functional pursuits such as banking and shopping, whereas in developed markets users are more often searching for information. Security was found to be more of a concern for developed markets such as the United Kingdom, Australia and Germany, whereas emerging markets were more interested in personalized experiences.
