Mobile a top priority for Yahoo in 2013, Mayer says
Yahoo wants to accelerate its development of mobile products geared toward delivery of personalized content, CEO Marissa Mayer said Tuesday, as the company works to stay relevant in a world where smartphones and tablets are becoming dominant.
How Yahoo will accomplish that goal is not immediately clear -- it has yet to announce any specific mobile apps or services it has in the pipeline -- but it was an objective oft-repeated during the company's first-quarter earnings call.
But if the "how" is not clear, the "why" is more evident. Mobile is top of mind for all Internet firms, Google and Facebook included, and mobile will be crucial to Yahoo's efforts to increase user engagement and expand advertising revenue. By 2015, Yahoo expects more people to be accessing the Internet on mobile devices than on PCs. "This is a tremendous opportunity for us, and we're working hard to take advantage of it," Mayer said.
