Microsoft Revamps Bing With More Than Just a New Logo
Bing, Microsoft's search engine, is entering its "next phase" and it involves more than sporting a new logo and delivering an updated user interface. A preview is available here.
The revamped search engine mirrors Bing's evolution from a search technology to an integral part of Microsoft's new devices-and-services strategy. Lawrence Ripsher, general manager of User Experiences for Bing, noted in a blog post that Bing exists as an "important service layer for Microsoft, and we wanted to create a new brand identity to reflect Bing's company-wide role."
His comments not only point to the dwindling likelihood that the software giant will shed Bing, which consistently lags behind Google in the search market and has dragged on the company's finances, but that the search technology will underpin many of the advanced, cloud-enabled intelligent services that are currently being weaved into the broader Windows ecosystem.
