Microsoft to rebrand SkyDrive after losing trademark skirmish
Microsoft is going to be rebranding SkyDrive, its cloud storage service, following its loss of a trademark battle with British Sky Broadcasting Group over the "Sky" name.
As reported on July 31 by The Verge's Tom Warren, Microsoft has decided not to appeal its recent loss and is going to rebrand SkyDrive instead of fight for the name. A joint press release by Microsoft and British Sky Broadcasting (BSkyB) explained the decision. From that release:
"According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential."
