Microsoft launches fictional exposé on Master Chief to promote 'Halo 5: Guardians'
Following a teaser for a "Halo 5: Guardians" announcement, Microsoft has revealed a fictional multi-part exposé on franchise protagonist Master Chief to promote the upcoming game.
On Microsoft's "Hunt the Truth" Tumblr account, fictional journalist and photographer Benjamin Giraud will release an "in-depth profile of The Master Chief," with a new "episode" scheduled for release each week. The first episode features an audio log from Giraud about Master Chief.
Following the launch of the fictional exposé's first episode, a commercial for the game aired during the second break in television's "The Walking Dead" stating "both sides" of the story would be revealed during the show's season finale next week, March 29.