LinkedIn Revamps Mobile Apps to Focus on Stories, Updates
LinkedIn is on a redesign rampage. It has already made over its home page, profile page and Recruiter product. Next in line: mobile. The company revamped versions of its iPhone, Android and web apps to focus heavily on content and personalization, not just landing your dream job.
Wednesday’s update addresses the growing LinkedIn mobile usage, which now accounts for 27 percent of its unique visitors, up from 15 percent last year. Mobile page views have gone up 250 percent year over year. And the company found that mobile users aren’t browsing the social network in the same way as desktop users. The newly designed apps address these differences and put a new visually compelling update stream, full of stories and status updates, front and center.
