Line already forming in New York for iPhone 5
Demand for the iPhone 5 appears to be white hot. Lines are already forming outside Apple stores. In the very early hours this morning, people hoping to buy the handset -- swaddled in sleeping bags or heavy coats -- were camping out overnight in front of Apple's 5th Avenue store, also known as the Cube.
They'd began gathering on Friday, a full week before the devices are scheduled to go on sale at stores. If the iPhone 5 follows the same pattern as other popular Apple gadgets, the lines will continue to grow.
This is the time when the public's adoration for Apple products is in full view. Few tech companies are as good as Apple at generating huge demand and then turning that demand into spectacle. The media will play their role, interviewing the people in line who will vouch for the quality of iPhones.