Joost Trying to Play Catch Up
As online video (particularly online TV) grows in popularity, at least one provider has been left in the rear view mirror. Joost, which excited many people upon its launch, isn't so exciting anymore.
Hulu has been getting a lot of attention lately, as it climbs up the charts. This is especially helped by the fact that they are even giving users TV shows before they air on real TV. Amazon just started streaming thousands of titles through Amazon Video On Demand. Netflix is being streamed right into television sets through the popular XBox gaming console. And nobody's completely forgotten about YouTube.
Joost is beginning to realize that they need to do something to keep themselves in the game. They have now decided to ditch their desktop client, an application that users had to download in order to view programming, in favor of a simpler browser plug-in that will let users simply watch videos online.
