Jobs Discusses Reasoning Behind New iPod Line Decisions
Yesterday marked the unveiling of the new iPod line and everything went pretty much as expected. The only thing that could be considered a surprise was that only the tiny new iPod nano got a camera -- many believed that the touch would get a camera as well.
The New York Times' David Pogue interviewed Steve Jobs after the event and picked Jobs' brain a bit about new Apple products among other things. One of the first questions that Pogue put to Jobs was about the omission of the camera on the touch. Jobs replied that the goal of Apple on marketing of the touch was to get the device to as low a price as possible.
According to Jobs, the touch is being marketed by Apple as a gaming platform and as such, it wants a low price to make it more appealing to buyers. The way to reduce prices isn’t to add features.
