Intel will ditch McAfee name, refocus security products

 Intel last week said it will ditch the venerable McAfee brand for its security products and services, and offer free mobile security software to customers running Android, iOS, and other operating systems on their smartphones and tablets.

The company announced both moves at the Consumer Electronics Show (CES), the massive trade show that ran last week in Las Vegas.

McAfee is one of the oldest brands in computer security, a name that’s been in use most of the years since its 1987 founding, even as the company changed hands several times. But Intel wants to shed the brand this year for “Intel Security” in a staged roll-out as products update. ”We aren’t making the move lightly, we’re not divorcing entirely,” said Mike Fey, the CTO of McAfee in an interview, adding that Intel will retain the long-used logo, a red shield with the letter “M” dominant. “Outside the U.S., McAfee actually doesn’t translate well, but Intel is [an] understood [brand].”